A genuinely innovative and dynamic B2C Digital Marketing Manager and Growth Hacker is sought by a ground-breaking British start-up in the fintech/ prop-tech space.
The role:
Your role is to accelerate our growth with prospective homebuyers, working closely with the product and sales team in achieving outsized ROI, by thinking outside of the box and using conventional and non-conventional ways of driving users to our platform.
You will oversee all digital marketing channels and online content, as well as be responsible for all inbound marketing, demand generation and marketing funnel optimization for our B2C consumers - with a focus on, but not limited to, digital channels as key acquisition routes.
The role requires a high-performing, self-starting, data and numbers-obsessed marketing professional who is comfortable with working under high pressure and with high expectations from management and the company. We are looking for an entrepreneurial person who would look at creative ways to achieve outsized growth.
Who we are?
OneDome is the World’s first HomeBuying platform which enables home buyers and sellers to conduct an end-to-end property transaction online. From searching for properties to engaging with estate agents, conveyancers and mortgage brokers - everything is done on one centralised consumer-centric platform. In 2019, OneDome acquired Nethouseprices.com, one of the oldest property search websites in the UK. OneDome has raised £15Mil in external funding from several prominent family offices in the UK and the USA.
Key traits
- You have strong written and verbal English
- Comfortable with performing under pressure at a relentless pace across multiple product lines
- 3+ years of relevant, proven high-performance digital marketing experience
- Strong communicator and a great team player.
- Hands-on expert in all digital acquisition channels
- You talk almost exclusively in LTVs, CTRs, CPCs, ROI, conversion rates and event-based marketing
- Excellent systems thinker and marketing problem solver with a strong eye for strict conventions and detail
- Obsessed with improving optimisation throughout the entire user flow
Tools we use every day
You’ll need to be an expert, or at least really comfortable with using Google Analytics, Google Tag Manager, Google Data Studio, Google Ads console, Facebook ads and preferably Intercom and Mailchimp.
Responsibilities:
- Daily management, optimisation and reporting on all key digital acquisition channels
- Ownership of all digital marketing channels including content, the website and SEO
- Effectively managing marketing spend on a daily basis.
- Analysis and reporting on key marketing activities, daily, weekly, or as needed.
- Drive key business metrics including leads and opportunities.
- Manage and optimise key conversion points in the marketing funnel, including landing pages, website calls-to-action, lead-generation forms etc.
- Competitive analysis and reporting