Can you think differently? Can you challenge conventional wisdom? A genuinely innovative and dynamic VP of Marketing is sought by a ground-breaking start-up in the proptech market.

What's the opportunity?

We are looking for a marketing hero who is an energetic, inspiring, self-starter to drive our marketing efforts. Able to speak data analytics as well as brand, able to handle B2B and B2C, you’ll have a few years experience in an ad agency or tech scale-up, and be ready to take on all aspects of the marketing mix.

The ideal candidate

Min 5 years of marketing experience in a leading marketing agency or in a tech startup: Post Seed, Series A or Series B
Demonstrable experience in both B2C and B2B, pref. including product launch, brand building, response and retention campaigns.
Track record of working across multiple channels with a strong understanding of associated concepts, strategy and techniques
Great creative judgement coupled with a data metric-focussed mindset
Creativity, an ability to produce and promote innovative and original ideas
Start-up mentality – team player, flexible, dedicated, hardworking a must

Your responsibilities:

Own brand marketing, across digital and offline channels
Own all consumer direct response and retention marketing, focused predominantly on digital channels including PPC, social, email, programmatic and any other channels that you can show generate results
Champion a data-centric approach to marketing, bringing in best practices to ensure that we are making data informed decisions
Work closely with product team on launching new products and features and on product positioning
Manage and coach a B2B marketer who will own B2B acquisition and nurturing marketing, across both online (including display, email, CRM and other relevant channels) and offline (including sponsorship, events and PR) channels
Advise on any other hires required within the marketing team, and manage and mentor them as appropriate